Newsletter: December 2018

“One good thing about Christmas shopping is it toughens you for the January sales.” — Grace Kriley

Holiday to Year End: Maximize the Message

Holiday campaigns are so yesterday! Right? Don’t forget that some of our clients are last minute shoppers and those pesky New Years resolutions are coming up fast.

Local Brick & Mortar Retailers — Drawing customers in-store as shipping windows close can offer significant opportunities for increasing December revenue. Mobile phone use for checking ads and discounts is up again over last year. Focus the message and call-to-action on an incentive to shop in person. This also allows retailers to up sell with point of purchase gift deals and indulgences for the shopper herself/himself.

Service Companies — HVAC, plumbing, and auto repair providers can take advantage of the season since emergency repairs often occur along with changeable weather and extra guests. The right message promoting fast, efficient, and stress-relieving customer service can boost year-end sales.

Personalize & Streamline — Clients in most categories will benefit from creative with a customer-centric, personalized approach. Keep the consumer in mind and send them content they want to see during the holidays. For example: A generic membership discount to “the gym” might get overlooked in the barrage of holiday ads, but a well-designed ad that promotes customized training sessions and a welcoming environment hones in on a particular customer profile— those who want support and guidance in keeping their resolutions past January 30th.

Additional Resources
Testimonial from Lorenzo Johnson

Fred was a critical asset to us receiving a $120,000 contract from The University of Tennessee Health Science Center out of Memphis, Tennessee. The creative quality and concepts proved to the client that we were indeed an organization equipped to handle all of their needs, including not just marketing but also PR elements making us a true “one stop shop” for them.


Lorenzo Johnson • University of Tennessee Health Science Center

October Spec Sales Numbers

During the month of October we had $266,650 in specs that were Closed Won Verified. Specs drive business. Our business and our customer’s business.

November Additions to the Spec Gallery


We’ve added more examples of sold and unsold spec in both digital and print. Click HERE or on the menu links below and upper right-side of this page.

Every time you tear a leaf off a calendar, you present a new place for new ideas. —Charles Kettering

The Creative Team monthly newsletter will be archived here each month. Visit for more ad design examples, galleries, creative tips, spec sales numbers, testimonials & more… We’ll be adding new content each month to grow this resource.